Close-up of a spoon dipped in smooth, melted caramel sauce.

Partnering with the largest exporter of Manuka Honey

HNZ - Honey New Zealand

For over 12 years, we partnered with HNZ to create and promote Manuka honey brands across every market sector—from retail to direct to customer. 

Working alongside HNZ’s small management team, we developed 7 brands of Honey, tailoring each for different audiences and markets, from on shelf retail, direct to customer, wholesale market, and Amazon only brands.

Our strategic direction, brand building, and promotional expertise have navigated various market challenges, earned consumer trust, and elevated the Manuka Doctor brand to the No. 1 selling Manuka honey brand in the UK.

MANUKA DOCTOR
The UK’s Best Selling Manuka Honey

We repositioned Manuka Doctor to establish trust, and appeal to health-aware customers, the range includes entry-level to high-strength Manuka. Established the brand in Holland & Barrett, retail and online, while gaining direct-to-customer online sales in the UK and EU. Our work covered brand strategy, positioning, packaging, campaigns, promotions, photography, and NPD, including skincare, supporting its growth to becoming the UK’s best selling Manuka honey brand.

Collage of Manuka honey products including jars and boxes, a doctor, a beekeeper in protective gear, and promotional banners for Manuka honey from New Zealand.

MANUKA BAY HONEY Co.
The Home of Manuka Honey

We created this brand for Wholesale Only sales, including the name, messaging and positioning as a natural, rustic, and health-focused brand. Supplied to independent retailers, health food stores, and garden centres. We created and supplied all assets to support the retailers to promote it effectively, including POS materials and marketing resources.

Collage of Manuka honey advertisements featuring jars of Manuka honey, a beekeeper working with bees, honeycomb, honey drizzled on food, and breakfast dishes.

ORLEIA HONEY Co.
Specially Curated World Honey

A collection of promotional materials for Orelia Honey Co., highlighting their limited edition, curated honey from around the world, including various honey jars, branded packaging, and informational posters.

For Holland & Barrett, in-store and online. Targeting lower-spend H&B honey customers, we created this brand for HNZs non-Manuka honeys, from initial concept to on-shelf in H&B in just six months, providing full retail and digital promotional support.

HOLLAND & BARRETT - OWN LABEL
The Taste You Can Trust

Multiple advertisements for Holland & Barrett Manuka Honey products in yellow and black packaging, highlighting different types and features, with text emphasizing trust, buzz, and global origin.

Created for Holland & Barretts own label Manuka, in-store and online. Targeting customers with a lower-cost Manuka option, with clear, trustworthy messaging and striking visuals to grab attention for both retail and digital channels.

MANUKA PHARM
High Quality Manuka

Collage of images showcasing Manuka honey products, packaging, promotional displays, a woman holding a jar of honey, a bowl of oatmeal with berries, website views, and a landscape background with hills.

Direct-to-customer online and retail. Positioned to complement Manuka Doctor, the brand gives customers competitive pricing, giving promotional flexibility in store.

MANUKA PHARM + CBD.
Trusted by Healthcare Professionals

Targeting health-conscious customers interested in CBD and wellness, we developed a Manuka Pharm CBD range including skincare and wellness lines for retail, online and Amazon sales.

A collage of images and website screenshots promoting ManukaPharm, a healthcare brand specializing in CBD and Manuka Honey products, featuring a woman holding a dropper, product displays, and healthcare professionals.

MANUKA GOLD
This Manuka is NOT Fake.

Amazon only. Targeting customers looking for authentic Manuka honey, we created a vibrant brand with clear, no-nonsense messaging to stand out in a crowded marketplace and reassure buyers of its authenticity.

Collection of Manuka honey products from Manuka Gold, including different MGO strengths, with labels indicating verified authenticity. The background features scenic images of New Zealand landscapes and hive beehives. Promotional text highlights that the honey is tested, certified, and not fake.

HNZ
The Heart of New Zealand.

A collage of promotional images for honey products from Honey New Zealand, featuring various honey jars, labels, and advertisements highlighting the quality, range, and benefits of their Manuka honey.

Wholesale only brand. Positioned as premium UMF Manuka honey, targeting independent retailers and health food stores. We supported trade promotions with clear information, cost-based advertising, and marketing materials to reach wholesale buyers effectively.