![Royce Art Direction](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e6b445a0d8ec375cca2_Royce_Image_1.jpg)
![Royce Art Direction](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e6dccdebb3860721fe2_Royce_Image_2.jpg)
![Royce Art Direction](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e6b2480e1178deaa8fb_Royce_Image_3.jpg)
![Royce Brochure](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e720311fcef91062c3f_Royce_Image_4.jpg)
![Royce Mailer](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e6dd9c777234f26e87c_Royce_Image_5.jpg)
![Royce Brochure](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e6e8ab458a693508dfa_Royce_Image_6.jpg)
![Royce Website](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e71a46c9289b4a41605_Royce_Image_7.jpg)
![Royce Mobile Website](https://uploads-ssl.webflow.com/5e6f46b6a7c1162695ab2f57/5f281e6d15da6cc0dab5e791_Royce_Image_8.jpg)
Tasked with modernising British lingerie brand Royce, we refreshed their brand and re-designed their brochure to appeal to a younger audience without leaving their core customers behind. There was an immediate uplift of interest from distributors and retailers.